The CMP drives Consent Mode automatically (`googleConsentMode: true` by default). When you configure a Google bridge, it pushes the _default_ (denied) immediately before it loads the tag, then issues the _update_ when the visitor decides. Only add the inline default to your head when Google tags are loaded elsewhere. For a new Google setup, start with the [Google bridge](/install/choose-setup/#google-tag-manager) or the [configurator](https://demo.lightning-consent.io/). The bridge is the recommended way to load a GTM container, GA4 tag, or Ads tag because it keeps the default-before-loader ordering together with the tag configuration. ## Signal mapping | CMP category | Google Consent Mode signal(s) | | ------------- | -------------------------------------------------- | | `necessary` | `security_storage` (always granted) | | `preferences` | `functionality_storage`, `personalization_storage` | | `statistics` | `analytics_storage` | | `marketing` | `ad_storage`, `ad_user_data`, `ad_personalization` | ## Don't hard-block Google tags In the `denied` state a Google tag still sends **cookieless pings**, and Google's conversion/behavioural modelling recovers a large share of conversions you'd otherwise lose. Hard-blocking throws that away. Prefer the [Google bridge](/integrations/bridges/#google-gtag--gtm); [`LightningCMP.debug()`](/guides/verifying/) warns when a Google tag is hard-blocked. ## The ordering hazard `wait_for_update: 500` gives the CMP a 500 ms window to read the stored decision before Google tags act on the default — keep it. If a **site-hosted** `gtm.js`/`gtag.js` loads before the CMP's default, `debug()` surfaces a `consentmode-order` hint: add the inline `gtag('consent','default',{…denied…})` block in `` before your tag, or let the CMP load the tag for you via `bridges.google.tagId`. To turn the integration off entirely (rare — only if another system owns Consent Mode): `googleConsentMode: false`. :::note[More detail coming] Being migrated from `docs/INSTALL.md` § _“Google Consent Mode v2, in depth.”_ :::